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Morphological analysis use Chinese Buddhism - How to save you 学会接受事实 in the glorious International Building 6, the opposite is Baidu behind the new building is LenovosChat on their website yesterday and a travel agent friend, there are some universal problems, recorded, used as a reference. I would like to borrow a friend's website to be illustrated, may be easier to understand. This also thanked her.
that the basic situation of the travel agency. This is a Ground-based travel agency, is basically straight off, not through the network with their peers. Neither rely on peer-to close off, not to operate will be guests to the peer. In addition to the site, as well as in some of the network platform to build a shop. By the seasonal effect of local tourism resources, the peak season, the daily total visits about 1500IP about off-season is probably 500IP. At the same time, the travel agency is a service-oriented,
mercurial vapor, all of the line products are pure play way, and the teams are small scale, you can always make the trip, so prices are slightly higher than other similar products.
a problem: a simple thing to engage in complex. For everyone to see the home page of this site. two simple screenshot
can be seen, this is a plump content Home cursory look at the past, there are dozens of lines products to choose from in the left and right sides, there are many other contents. I consider that a home should be set in accordance with the needs of the visitor's browsing habits, simple, focused, and guide are very important principle. This home page will let visitors at a loss, no choice. So, should still do a simple, focused, and guide the viewer into the read is good logic.
second question: the complex things simple. This is not just the home page, there are also some inside pages of this situation.
the same site, the lines of two different template itself is a problem. The introduction of the line is too mechanical and rigid, and does not reflect the atmosphere of humane care of a service-oriented travel agencies, a little too simple. From the home page just now, although to a lot of line products, but most of the text of the title chain, if each product to be a description of 20 words may be more appealing to click. Addition, pictures, colors, backgrounds and other art techniques must first of all touches the viewer the contents of this site to do some of the sheer inability.
third question: dislocation. This is a terrible thing, because of dislocation of the contents of a direct impact on the viewer on business judgment, which is more likely to affect the site's conversion rate. Or from home at least two content dislocation. Before, I have already said, the travel agency business positioning and product positioning is very accurate. These content in the home is almost no way to see. It is understood that the business of repeat customers and word of mouth to guest ratio of about 30%, which means that their service has really done a great job. I was very surprised, basically do not see any presentation and promotion of the travel agency Do expect the viewer to experience through text? Rely on the feeling to be discovered?
the exchange yesterday, I gave an example. Judgment hotel high-low difference in where we only the janitor child and reception just fine. Any travel experience is very easy to quickly distinguish these simple reference to the level of the hotel. The role of the site and the hotel doorman and front desk are browsing a basis for the initial judgment. One can not reflect their own unique website, how to attract your target users? Not to mention the conversion of the user.
followed by the operating characteristics of a small team, which also is not on the home page is displayed. In fact, the simplest thing is for text, the complex point, but add a few pictures, but the surfers are greatly different. Unfortunately this feature did not see the home page.
fourth question: must be perfect, ignoring professional. We still see the home page the first picture, the first screen most of the middle of the line product is clearly not access the content, but the group content. It was explained that the off-season practice. Home contains a large number of product content. This group and to access the same, the practice of domestic and exit push too universal. After all, professionalism is not enough. Professional enough where? In the analysis of their users. Although I believe that the peak seasons in a different destination, but I do not recognize the This site from the point of view, almost no off-season products. We have seen this is a site in Xinjiang, are sites in Xinjiang during the winter months do not really have any suitable tourism products? In addition to snow and ice, there is no other tourism projects? Tourism is not just sightseeing, I personally feel that the psychological experience is also very important. During the Spring Festival, I went to rural and minority areas experienced, also encountered a lot of tourists.
above these problems, and not just unique to the website of a travel agency, I hope we can condemnation, re-look at their own websites, according to their own pick to pick holes, something about the conversion rate is not high problem. In addition, I and my team made the programs and methods to solve the above problem, to welcome us.
